What Does Your Logo Say About You?

13September

What Does Your Logo Say About You?

By kwikkopy
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Company logos are one of the fastest ways for developing brand recognition. Logos are often your company’s first impression with consumers, and since they reflect a company’s personality, culture, and values how they look can play an important role in branding and marketing campaigns. That’s why choosing the right design, color, format, and text is important in designing a logo. Before embarking on a new advertising campaign, ask yourself what does your logo say about you?

Importance of Logos in Advertising

Easily recognizable logos can play an important role in driving a company’s marketing campaign. Logos are often the best way to create a positive first impression with customers and how a logo looks often determines whether or not consumers will react positively to a business. For consumers, logos often represent a company’s values and personality, so logos with attractive colors and simple designs are often more relate able to customers and help establish brand recognition. Since many consumers cite shared values as a primary reason for building a brand relationship, a consistent and recognizable business logo that reflects positive aspects of your company is key.

What goes into a successful logo?

Visual recognition is an important part of brand awareness and a well-designed logo can help you stand out against the competition. So, what are important elements of an easily recognizable logo?

Font style helps reflect what your company does and how they can serve your customers.
Font style helps reflect what your company does and how they can serve your customers.
  • What Colors to Use– Color is an important element to consider in your logo. Nearly 85% of consumers say a brand’s color plays an important part in their buying decision. Colors and tones can reflect different emotional reactions with colors such as blue associated with calm feelings, red with energy, and black with sophistication.
  • Find the Right Font– Font is another important element to consider in your logo. Whether showing your consumers that you’re fun and easy going, strong and trustworthy, or unique, font style helps reflect what your company does and how they can serve your customers.
  • Shape It-Because our brains respond subconsciously to different shapes, the shape of your logo can play a significant role in reflecting your brand’s values. Ovals, squares, triangles, and horizontal lines can represent community, professionalism, tranquility and other positive elements that can help create strong brand relationships with your target audience.
What are important elements of an easily recognizable logo?
What are important elements of an easily recognizable logo?

Throughout the creative process, keep in mind what design elements will help best convey your message to your target audience. With this as a guideline, you’re sure to create a logo that is eye-catching and builds your brand.

Kwik Kopy Business Center: Custom Logo and Graphic Design Specialists

If you’re looking for experts who can help you create a marketable brand image that stands out, Kwik Kopy Business Center, has everything you need to design you a custom logo. We provide a wide range of services to meet all your branding needs including graphic design, printing and copying, and packaging solutions. So, if you’re looking for fast reliable digital and printing services contact us today or call us at 859-431-8811.

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